Hero MotoCorp - Cricket Merchandise
As cricket is the lifeline sport of India, so is Hero MotoCorp the two-wheeler
lifeline of the country. Our association with this most favoured and watched
sport goes a long way. As the company that celebrates excellence, Hero MotoCorp
is proud to be associated with Indian cricket, with Virender Sehwag as our brand
ambassador. Hero MotoCorp has in the past sponsored major cricket tournaments in
association with International Cricket Council (ICC), including the cricket
World Cup and the Champions Trophy.
We are pleased to announce the launch of 'Hero' custom cricket bats, the
preferred bat of Virender Sehwag. These bats, available in Kashmir and English
Willow Nurtured in India, can now be purchased at select Hero MotoCorp
dealerships and distributors across the country.
Kashmir Willow bats require constant knocking and oiling for making the bat good
enough to use in a cricket match. Knocking is done so as to make the fibres of
the willow blade compress together which helps the bat bear the impact of the
English Willow Nurtured in India which by nature is a soft fibrous wood, because
of its natural moisture and its ability to be pressed in the manufacturing
process, give great ball striking qualities.
For further information on the above please refer the Catalogue:
To get Viru's winning edge on your side, find a Hero MotoCorp dealer near you.
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